Saturday, March 31, 2007
chalk up one more for organic...
Posted by
Dave
at
5:40 PM
0
comments
Tuesday, March 27, 2007
vancouver farmers' market--let's rock!
What's the weather gonna be like this weekend? Your guess is as good as mine. Whatever the weather, you can be pretty sure I will be at Vancouver Farmers' Market's opening day this Saturday. I hope to see you there, too.
I'm not sure what else is going to be there. Their website, though attractively designed, is seriously lacking in content--as I rediscovered when I visited a few minutes ago. Someone needs to have a talk with those boys.
Last year was my first year there. It is a popular market, and people love my bread there, so I'm going back. We're keeping a slightly lower profile this year, hanging out just inside the front door of the indoor market.
I'm planning to have some new varieties from time to time, and this Saturday, I'll introduce my organic cinnamon-raisin spelt bread. I think it's delicious, and it's got lots of fiber. I designed it for people who choose not to eat conventional wheat, for whatever reasons. But this is just good bread.
One more thing: people who read my blog (that's you) get a Dave's Killer Bread shopping bag made from recycled bottles. Magic words: "Hook it up, Dave!" Be the first on your block...:-)
Posted by
Dave
at
9:48 PM
1 comments
killer bread in Seattle?
Posted by
Dave
at
9:30 PM
0
comments
Thursday, March 22, 2007
sell bread, make bread...
Dave’s Killer Bread is looking for two employees for the summer farmers’ market season beginning April 7. Both employees will be working the booth during the farmer’s market, so we need friendly, outgoing, health-conscious people. Dave’s Killer Bread is a beloved brand at the farmers’ market and we want to keep it that way. Sales experience is a plus, but it’s more important that you care about our product as much as we do.
Posted by
Dave
at
3:52 PM
0
comments
Tuesday, March 20, 2007
showing off again!
First I want to thank you for your wonderful bread… I just started Weight Watchers.. And a slice of your bread of course without butter.. Is 2 points.. So I am able to enjoy a great piece of toast.. every morning… I have always enjoyed great bread.. but YOURS.. is truly the BEST!! With all of the seeds and grains in each slice make it extra special…. I really enjoyed your life testimonial… on the package… and I know you have found your very special purpose in life.. I hope maybe soon to visit your bakery and a possible tour. And of course the opportunity to purchase more of your Killer Bread…
PLEASE….keep up the great work…and continue to make people happy… and healthy as well...
God bless you and your staff… for all of your hard work IN MAKING SUCH a great product..…
Sincerely,
Cynthia (last name withheld)
Milwaukie Oregon
Posted by
Dave
at
5:24 PM
0
comments
Sunday, March 18, 2007
farmers' markets, peace bombs, and shopping bags
Posted by
Dave
at
11:58 AM
0
comments
so what if there really aren't 21 grains?
Posted by
Dave
at
11:20 AM
0
comments
Saturday, March 17, 2007
"the food industry's top priority's their bottom line, not your bottom"
Posted by
Dave
at
6:24 PM
0
comments
Thursday, March 15, 2007
it's not always easy, but it's always great...
way!
Posted by
Dave
at
9:05 PM
1 comments
clearly from the heart...
Dear Dave:
I came across your wonderful bread at the Vancouver Farmers Market last year. I have loved it from the first bite!
I have to say my favorite is the Blues bread. I even have my partner eating your Blues bread and she is not hip on most healthier breads out there.
Your bread has become an even more important part of my life. I have recently been diagnosed with diabetes. I have changed my eating habits completely. Your breads are a staple in my eating lifestyle. I have learned how important "good carbs" and fiber is to me. So when it comes down to it;
Dave, You are an important part of my life now!
Living with diabetes is challenging, and you make it a lot easier to follow a healthy diet with all the breads I can choose from.
Thank you for making such a quality product and God bless you on your journey!
Most Sincerely,
Bobbie Bacoccini
Posted by
Dave
at
8:57 PM
0
comments
Tuesday, March 13, 2007
must've been a slow movie...
I just bought my first loaf of your bread from Whole Foods yesterday.
It is soooooo delicious!! I found out about it at the movies of all places. I was sitting chatting with some people next me to that recommended it.
Just wanted you to know I love the 21 Grain and can't wait to try your other ones.
Keep up the great baking and creating.
A almost 41 year old in LO
Have a great week.
Posted by
Dave
at
1:50 PM
1 comments
Sunday, March 11, 2007
a McMinnville fan
Hey Dave,
Not so much a question as a quick little note :-) I discovered your bread almost by accident two summers ago at the Farmer's Market. It kind of dropped off my radar for a bit as I moved up and down the I-5 corridor between colleges and home, but I couldn't bring myself to buy another loaf of bread at a store. I went low carb for awhile because I just couldn't bring myself back to substandard bread! When I moved into my first apartment in August (with my very own student sized kitchen!), I started baking my own bread in pursuit of that Farmer's Market taste I had tried two years ago, but haven't quite been able to find it.
Today, while at my friendly local organic grocery store in McMinnville, I found it! Dave's Killer Bread! That was what I had tasted so long ago! I cannot tell you how thrilled I was to renew my friendship with your bread. I'm a bit of a baking snob now, and I refuse to buy anything ready made from a store. Cookies, cakes, scones, rolls, crackers - I make them all from scratch, or not at all. But for your bread, I'll happily ignore my inner June Cleaver and make an exception.
My loaf pan is going to miss me.
Kudos,
Carrera
Posted by
Dave
at
10:20 PM
0
comments
another blast from the past
While touring the expo yesterday, Glenn and I (the two bookends in the picture) ran into lots of people we hadn't seen in years (particularly me, since these people don't go to prison). In yesterday's post, I ran down my family's history with The Moores from Bob's Red Mill. Today, Ill introduce you to Paul Wenner, the founder of Gardenburger.
Posted by
Dave
at
9:17 PM
0
comments
Saturday, March 10, 2007
maybe you can go back...
Anyone who is into healthy food knows about Bob's Red Mill. Today I had the real pleasure of spending a while talking with these great people: Bob and Charlee Moore. Bob reminisced about his first wholesale customer, my father, back in 1978. Bob liked my dad's whole grain breads, and began selling them in his store. My dad talked him into selling him wholesale lots, and Bob delivered the flour in his station wagon.
(I wouldn't remember much of this if Bob hadn't told me himself. At 15, I was already fully occupied in setting up the nightmare that would ensue for the next 25 years.)
Bob didn't seem too impressed with the name "killer" bread. But I guess he doesn't mind if I keep using some of his killer ingredients to make it.
Glenn (my brother) and I are about to wrap up this trip to Natural Foods Expo here in Anaheim, Ca. It's bedtime now, so I'll introduce more of the stars tomorrow.
Posted by
Dave
at
8:57 PM
0
comments
Friday, March 9, 2007
cute couple, eh?
My brother, Glenn, and I are currently in Anaheim at the Natural Foods Expo. But today we just screwed around. I can't remember who it was who bum steered us to this place, but I used to put the smack down on people like that back in the day.
These days, I just make the best of it, and in its own way, it was a day to remember. There's a pretty good chance me and the babe in the picture are gonna hook up--she's obviously diggin' me. So the day certainly wasn't wasted.
I think Glenn had more fun than I. This was a kid's par
adise, and as the empty gaze clearly shows, Glenn's second childhood has arrived.
It's back to work tomorrow (hip hip--hooray!) checking out the "cutting edge" organic action at the Expo. I'll give you a report on that real soon.

Posted by
Dave
at
9:06 PM
0
comments
more attention from points north...
Found your bread in the Orchards Fred Meyer - - lived in that area for six weeks just recently. Was walking the bread-aisle and your picture on the wrapper caught my attention. It is the best! I live right near a Fred Meyer store in Lacey,WA, (near Olympia) and looked for your bread without luck. Any chance of expanding to Fred Meyer up here? J. Wood
Hi Dave,
Do you have any stores in the Seattle area of Washington that sell your bread?
Thanks, Judith
Hi...My whole family loves your bread. It is the way bread should be. Is there any chance it could be sold in Seattle? We have Whole Foods and PCC here that are conscientious grocers, What can I do? Thank You, Wayne W.
I'm really digging all of the emails I am getting from up there. The best news I have is that we plan to be in a few stores soon, just to get our feet wet. We do not currently have the production and distribution capability to handle every store that wants us in the shelves. We have to take baby steps, but keep checking this blog for updates.
Also, please sign up for our email newsletter, the first of which will probably go out next week.
Dave
Posted by
Dave
at
8:39 PM
0
comments
dave's bread in Ashland?
Whoa Dave....I'm hooked on this good seed spelt bread! Just recently stopped eating regular wheat and have been missing decent bread. My daughter bought a loaf of this for me when I visited her in Portland. WOW! It's delicious. Ok Ok...now let's get this down here to Ashland..puh-leeeze! I'll put in a request to local food co-op--anything else I should do?
Thanks
~Marian
Well, Marian, the only avenue that I know of at the moment is via UPS to a store there in Ashland. I'll tell you what. If you get your store to contact me, I will send them some samples, as well as wholesale pricing and shipping info.
Another possiblity would be if your store comes to Portland to pick things up, or has an arrangement with someone to do it. Perhaps we could piggyback somehow.
Thanks!
Posted by
Dave
at
7:06 AM
0
comments
Monday, March 5, 2007
hats off to the crew...
It has occurred to me that some people may enjoy meeting the killer bread crew, so this post is all about them.
The first shot is of Rumen and Tony, who actually make NatureBake's cookies, but with smiles like these, they at least look good enough to be on my crew!
Either he's a great actor, or Aaron really enjoys being our newest member.
Don doing his best to avoid the camera lens.
Making killer bread seems to agree with Tessa and Joe.
If you've ever been to our booth at Portland Farmers' Market, you may have met Denise.
It's easy to see why Joe is the floor manager, with legs like that!
Posted by
Dave
at
9:42 PM
1 comments
if it hurts, print it...
Here is another "guinea pig review" (I hope that none of these pretty ladies minds being called a "guinea pig". Is there a better term for a cherished bread-tester? If so, I welcome feedback.) I'm going to set it up buy telling you what's being sampled.
I gave the author, a young Blues Bread lover, 4 loaves, each from a different batch of sprouted wheat bread that I have been testing. Instructions were to share and to give feedback. She's done it before, and it has always been valuable to me, as has Sally's and Zia's, as well.
Descriptions of the breads:
Batch 1: Sprouted Wheat with lots of seeds
Batch 2: Same, with even more (ground) flax seeds
Batch 3: Oat fiber added
Batch 4: Even more oat fiber
All batches contained all-organic ingredients, and these were 27 oz wide-footprint slices.
Here comes Rachel's review:
Hello Dave!
sorry!-Two and 1/2 hours later than I said I'd mail you; here is the review on all four loaves. I will mail you about the other two smaller loaves in a few days.
I appreciate your last email, thank you! And thank you for suggesting for me to read the blog, I did.
And your friend is very good at this. I think I would like to copy her style.
Please let me know if this review was too wordy.
Thank you, and I'll see you in the next few days!
Rachel (last name withheld)
Batch 1:
Flavor:
I liked the flavor of this loaf the best of all four loaves. This loaf seemed more sweet to me and less overpowered by the taste of flax or bran.
Out of all four breads, this bread seemed to resemble in taste, my favorite regular “Blues bread”. However, I would not be inclined to purchase this bread if it was on the shelf, now knowing how it tastes. If I compare this to the most favored loaf A from the last batch of loaves, I would be inclined to purchase loaf A off the shelf rather than this loaf.
Texture:
To me, this texture seemed the best throughout the entire loaf. This was similar in texture to loaf #2 to me, but I still like this loaf the best in texture.
Footprint:
Great size for sandwiches, toast
Other features you like or dislike:
I just all around enjoyed this one the best. To me, only, it had the best flavor, best texture, best taste, out of all four loaves.
Batch 2:
Flavor:
Nutty, seedy. (Too flaxy to me) This was everyone’s favorite out of seven
people besides myself that tasted all four loaves. Each person commented
that it had a very unique taste they were puzzled by, but couldn’t put their
finger on (until I told them what they were tasting). But, although this
was almost every person’s favorite in taste and texture of all the four
loaves, they still did not feel drawn to return to this loaf either.
Texture:
Nice mouthfeel, pulled apart nicely. Good structure, whether toasted or not.
Footprint:
Great size for sandwiches, toast
Other features you like or dislike:
Personally I do not like flax in my bread. This is because it has a very
pugent, oily smell to me, and I really felt like it way overpowered loaf #2.
Loaf #1 seemed to have that similar smell to it, however, loaf #1 seemed
to taste and smell less flaxy than loaf #2, hence I enjoyed loaf #1 better.
Batch 3:
Flavor: No significant comments on taste was made on this bread. No one
really seemed to have any positive or negative thoughts on this bread. I
thought maybe I was the only one who felt this way, but, no –they just
passed this bread by after tasting it.
Texture:
A sort of mut, plain, texture. No noticeable comments were made on this
loaf.
Footprint:
Great size for sandwiches, toast
Other features you like or dislike:
My coworkers did not re-choose this loaf to eat from. This loaf was left
second-to-the-last full after I had brought this batch of loaves to work for
3 days straight.
Batch 4:
Flavor:
Seven out of seven people who tried this bread did not care for the taste
(flavor) or the texture, with taste being the first thing they commented on.
It was as if they all text eachother and decided that they were going to
mutany this loaf. Please don’t take offense to the comments my co-workers
made, they do understand these are test loaves. Here are the comments from
my coworkers: “cardboard-like”, “plain”, “no taste”, “airy”, “too plain”, “I
like #2 the best.”
Texture:
I felt that there was too much consistency with this loaf. The bread was
very plain with reguards to texture. I believe taste, alongside texture,
really affected how I viewed the texture, cuz it was difficult to ignore the
fact that I really didn’t like the taste. I really enjoy a healthy bread
that has adventure with wheat bits and small seed bits.
Footprint:
Great size for sandwiches, toast
Other features you like or dislike:
I felt the same way as my coworkers. I did not like the flavor or texture
of this loaf. It does not matter how much healthiness this bread had, I
would still not purchase this loaf based on flavor alone.
Other comments on the loaves:
On footprint alone:
The size of this bread really seemed to attribute to my other tasters as too
large for tasting. My coworkers and also my roommate really seemed to want
to taste test all four breads when they were smaller.
When I asked them to taste the breads, on each occasion, and with different
co-workers, they said in their own way “woa… that’s a lot of bread” And then
tasted it in single mouthfuls rather than halves.
-so, I decided after reading the blog on your website that one of your
guinea pigs, Sally, wrote, I now think that I am going to test the breads
for people in separate labeled baggies. Hopefully this will not be so
overwhelming for them. I am so glad you posted her response; I also will
put in a ½ sheet of paper so they can write their comments.
Taste:
Overall, this tasting didn’t go as well as the last one. My tasters had a
hard time wanting to go on tasting loaves #1 & #2, after they ate loaves #3
& #4(I had them taste the loaves out of numerical sequence). They said
loaves #3 & #4 were just “boring”. And two of my tasting coworkers are
hardcore fans of your Blues bread & Good Seed.
I believe loaf A from the previous batch of four loaves, was definitely much
more marketable in taste, texture, and smell then any of these four breads.
In fact they even said they much preferred the last batch of breads to this
batch (one girl even said “I like the other bread A better than any of these
breads).
I also unbiasly asked how much they would pay for a loaf from each # (i.e.
How much would you pay for loaf #1… loaf #2… etc.?)
Even though they may have positively commented on loaf #2 when comparing
against the other 3 loaves, each taster separately said that they would not
buy any of these breads (including #2) if it was being sold in a store.
In closing, I hope this helped. It was kind of longwinded. My coworkers are
rawly honest when they taste this bread. And, Oh, I’ll write you on the
differences between bakery loaf #1 and bakery loaf #4, when I write you
again. I need to taste these some more.
Thank you! And I hope I didn’t offend you or sound too rude –email has a
way of giving that impression.
Talk to you soon,
Rachel L Fiftal
Posted by
Dave
at
9:10 PM
0
comments
Thursday, March 1, 2007
guinea pig results...

Hi Dave,
Just wanted to let you know that I haven’t just left town with your bread without doing any tasting. I am out of town and in fact held the tastings. The forms are at home as I’ve been waiting for the results from two friends.
I held a tasting with four folks at work, plus two friends in one family and 3 friends in another as well as David and myself for a total of 11 people. The preferences were all quite different, and quite difficult for some folks to choose a favorite.
So that we could involve people on their own schedules I labeled baggies A,B,C, and D and placed enough full slices in each so each person in a group would have one slice of each bread. At work I just labeled each plate with the appropriate letter and we all wished we had wine to go with it! Everyone also had a form to fill out and each group had a copy of the nutrients.
David and I tried the samples both toasted and un-toasted. The group of three just did toast. The group of four sat around and tested it plain and we found out that one person had been involved in a formal bread tasting years ago. The loaf of Winter Wheat you gave me went to a woman with two small kids.
I just received the results today by email from the friends I was waiting on. So I’m copying the text from their testing here for you to see and I’ll either mail or tabulate the others to send when I get home next week. Hope this isn’t too late for you.
To summarize, everyone loved the bread, some liked the nutty chewiness of A and B and others preferred less texture as in C and D. One would have preferred a larger footprint for his sandwiches (he is extremely active with a good appetite) while most thought the footprint was fine.
Because everyone liked the bread and weren’t necessarily calorie or carb counters (with the exception of two) most thought all the ingredients were fine so that wouldn’t have swayed their decision. However, the following speaks for the carb counters. You can tell they read their labels!
“Over a week after you gave it to us, we finally had time to do the Dave’s Killer Bread taste test. It was still extremely fresh and delicious. We were shocked and happily surprised. He has made an even tastier, more nutritious, lower carbs, higher fiber, lower calories, bigger serving (yes!), nuttier, seedier bread than the Best Winter Wheat that we eat every morning. “B” was my overall favorite because it seemed to have the most texture but “D” is the best for us and really just as good. All four were delicious. Is “D” still in testing or can we buy it now? Where can you buy his bread before the Farmer’s Market starts up in March or April??”
Hope this is helpful to you and my apologies for not getting back to you sooner. I’ll send the rest next week. And if you have answers to the above, let me know and I’ll pass it along! This was quite fun!
Cheers,
Sally
Posted by
Dave
at
8:24 PM
0
comments
only a matter of time, kimberly...
Hi,
You are probably too busy making bread (or sleeping, right now, as it's past midnight) to read this email, but I thought, what the hell? I am awake and I am impressed, so I decided to let you know... my mother brought home a loaf of bread tonight; she said she had bought it at some bakery in Portland. We live in Seaside, and I was not too excited to hear that the only thing she brought home for me was a loaf of bread. Until I tried it... wow! Thank you thank you thank you, Dave, whomever you are. I have eaten half the loaf, ha ha, and it's just delicious. You are a delightful person, I can just tell! :)
Thanks again for a wonderful addition to my eternal request for healthy stuff for my son and myself... and WHERE nearby Seaside/Warrenton/Astoria can I buy your bread? Do I have to come to Portland? I will, dammit! Ha ha...
Best Wishes,
Kimberly
Posted by
Dave
at
7:00 PM
0
comments










