A Killer Price

-----Original Message-----
From: Lydia (last name withheld)
Sent: Monday, January 29, 2007 1:44 PM
To: dave@daveskillerbread.com
Subject: love the bread

Hey Dave,
Just recently heard your ad and found the bread at Freddies and New Seasons. I thought I was paying $4.19 and was charged $4.79 for the Powerseed.
Whoa. Man it is excellent bread, and I just had a pbj w/ Kettle pb (I did hear they have sold out recently) Vashon Isle Canola/ Butter blend and your Daves Portland bread. I SO like to use and eat local. But; whoa on the price. I am a family of 1 and buy 3 get one free is too much bread for me:-) LO has a good bread, Seattle area has a good bread, Daves is better...maybe with more sales you can get the price down or have advertised sales or maybe $2 off coupons??? the $3.00-3.99 ish price range really is reasonable . How about smaller sized slices?
Also why are the different flavors different prices? I read the q&a's saw no other info.

Glad you got your life together and I hope I can eat your bread on occasion as it really is excellent bread.

Great luck to you!
Barb, LO

Hey Barbara,

I hear you...the prices are pretty high, but that's what it costs for killer bread that is loaded with the best of ingredient combinations. Other breads are cheaper because A. they use much-cheaper ingredients, or they "dilute" the bread, using a lot less of the "killer" stuff, B. don't use expensive (but worth it) organic ingredients C. they use chemicals which make the bread last longer and don't have to eat the cost of unsold loaves.
I can assure you that I sell my bread for the very lowest price I can make a reasonable profit on. I don't believe you will find a bread comparable to mine at any price. I don't know of any. Although my bread is the most expensive sandwich bread out there, people will pay it when they understand its value. If they want bread like mine, they know they have to support its hefty price. Should people decide my bread is not worth the price, I will go out of business. If I lower my prices, I will also go out of business.
The Power Seed is the most expensive simply because it costs more to make than the rest, because of the fruit juice used in place of sugar. I'm currently working with organic agave syrup as a sweetener, which is even more expensive, but probably not enough to affect the selling price. As for smaller slices, I've got some new offerings on the way that you should keep an eye open for.
There are stores who sell the bread for less (Peoples' Co-op, Alberta Co-op, Food Front, Food Fight, Zupan's) and New Seasons has specials on my bread every day (last week, the Power Seed was $2.99).
And if you come to NatureBake, you can get frozen, days-old (but good!) bread for much less (not to mention "buy 3, get one free").


A few options for ya...thanks for trying the bread!

Cordially,

Dave

I've got the will, and I've found a way.

I'm happy to report that I am finally in possession of all of the tools I need to get back into fighting shape. Here, in the heart of whitetrashville, where I currently (and gratefully) make my home, is my fairly-complete home gym: nice Olympic weight set and proper stands and benches, adjustable dumbells, and best of all, my elliptical trainer. It appears that the majority of my neighbors are deep into a self-destructive lifestyle not very much unlike that which I have left behind, and I am alone on a mission to make up for lost time. I can only imagine what they are doing on the other side of those walls. I can't save them, but I can be the change I want to see.
Part of that change is getting into the shape I was when I left the joint in December of '04. I won't do it by dieting. Creating a killer low-carb "diet bread" (killer light?) is on my short-list of worthy projects, but don't expect me to eat it. I have never been a dieter. I just exercise hard.
I put on a few pounds when I quit smoking a few months ago, and my arthritis kicked in and made running a painful ordeal. To reduce the impact on my joints, I finally purchased a good elliptical trainer. and now it's on! Ok, it's not going to be as easy as it was in my 20's, but people who use age as an excuse just get older quicker. I readily accept the challenge not to go quietly into my later middle years.

I'll keep you posted on my progress.

Eat Killer Bread...Lose Weight!

The "tasks" section of my Outlook program keeps getting bigger by the day. Each one of these planned objectives deserves its own blog entry. But today, it's all about the latest bread I've been working on. Tentantively called "killer light", it's a "diet" bread with 70-75 calories, 4 grams of fiber, and 10 grams of net carbs (14 minus 4) per slice.

This bread's story begins with "market research" done on the fly at farmers' markets--conversations with killer bread-lovers who told me they wanted a lower-calorie bread with "killer taste and texture". This is not an easy task, since these are not "diet bread" qualities. I am not willing to use artificial ingredients, and I prefer to use organic ingredients wherever possible. I believe this may be the first diet bread that isn't "on drugs". ("Say 'no' to bread-on-drugs", I always say.)

To keep it natural and healthy as well as "diet" means using ingredients which don't taste so great (like oat fiber) in quantities which are significant nutritionally, and filling, without detracting from the product's taste. Another aspect of creating such a bread is to make the serving size smaller, and yet large enough so that people don't feel cheated when they eat a slice. This means a piece with a diameter that's a little smaller, and sliced as thinly as possible, but still as functional as a bigger slice.

Is it an art or a science? Whatever it is, I just feel very fortunate to have the opportunity to be doing something that has the potential of making peoples' lives better, including my own.

I still have questions to answer. For instance, should I use organic agave cactus syrup as a sweetener, since it has a low-glycemic index? How much fiber is too much? Is the serving size just right?

If you would like to be a "killer light" guinea pig, please email me. All you'll have to do is come by NatureBake any time after I have made a batch. I'll give you a great deal: 2 bucks a loaf. You give me your feedback.