A Killer Price

-----Original Message-----
From: Lydia (last name withheld)
Sent: Monday, January 29, 2007 1:44 PM
To: dave@daveskillerbread.com
Subject: love the bread

Hey Dave,
Just recently heard your ad and found the bread at Freddies and New Seasons. I thought I was paying $4.19 and was charged $4.79 for the Powerseed.
Whoa. Man it is excellent bread, and I just had a pbj w/ Kettle pb (I did hear they have sold out recently) Vashon Isle Canola/ Butter blend and your Daves Portland bread. I SO like to use and eat local. But; whoa on the price. I am a family of 1 and buy 3 get one free is too much bread for me:-) LO has a good bread, Seattle area has a good bread, Daves is better...maybe with more sales you can get the price down or have advertised sales or maybe $2 off coupons??? the $3.00-3.99 ish price range really is reasonable . How about smaller sized slices?
Also why are the different flavors different prices? I read the q&a's saw no other info.

Glad you got your life together and I hope I can eat your bread on occasion as it really is excellent bread.

Great luck to you!
Barb, LO

Hey Barbara,

I hear you...the prices are pretty high, but that's what it costs for killer bread that is loaded with the best of ingredient combinations. Other breads are cheaper because A. they use much-cheaper ingredients, or they "dilute" the bread, using a lot less of the "killer" stuff, B. don't use expensive (but worth it) organic ingredients C. they use chemicals which make the bread last longer and don't have to eat the cost of unsold loaves.
I can assure you that I sell my bread for the very lowest price I can make a reasonable profit on. I don't believe you will find a bread comparable to mine at any price. I don't know of any. Although my bread is the most expensive sandwich bread out there, people will pay it when they understand its value. If they want bread like mine, they know they have to support its hefty price. Should people decide my bread is not worth the price, I will go out of business. If I lower my prices, I will also go out of business.
The Power Seed is the most expensive simply because it costs more to make than the rest, because of the fruit juice used in place of sugar. I'm currently working with organic agave syrup as a sweetener, which is even more expensive, but probably not enough to affect the selling price. As for smaller slices, I've got some new offerings on the way that you should keep an eye open for.
There are stores who sell the bread for less (Peoples' Co-op, Alberta Co-op, Food Front, Food Fight, Zupan's) and New Seasons has specials on my bread every day (last week, the Power Seed was $2.99).
And if you come to NatureBake, you can get frozen, days-old (but good!) bread for much less (not to mention "buy 3, get one free").


A few options for ya...thanks for trying the bread!

Cordially,

Dave