Thursday, July 12, 2007

humility trumps pride

Pride. I've got it. I get a little burst of pride every Saturday when I get love from all of the wonderful killerbread-heads at Portland and Beaverton Farmers' Markets.

I'm proud of my accomplishments: I completed a computer-aided drafting course in prison and have since made great strides in computer literacy. Before my release from the joint after 7.5 years (this trip) down I decided to put my new-found creative urge to the test by returning to work with my estranged family, designing over a dozen new successful varieties of bread and other baked goods. Meanwhile, developing a marketing strategy which simply tells it like it is--lightheartedly.

The result has been a successful run. My crew and I now produce about 10,000 loaves a week, and I have made my mark. And I am proud of what we have accomplished.

On the other hand, I must not lose sight of what got me here. Through humiliation and suffering, I was fortunate enough to gain understanding of the life-changing concept of humility. Practicing humility to me means to be no more nor less than who you are. To accept one's shortcomings today, but to expect the highest effort in self- and environmental-enrichment.

Humility will keep me whole, no matter what the future brings. I leave you with the Buddhist Eightfold Path--which helps to keep my feet on the ground:

Right Views
Right Intent
Right Speech
Right Conduct
Right Livelihood
Right Endeavor
Right Mindfulness
Right Meditation
As the thunder rolls outside my window tonight, my life is sweet.

Tuesday, July 10, 2007

Good Seed Sprouted Wheat in Food Day!



Thanks to Cheri Swoboda, the boss at The Oregonian's Food Day (every Tuesday) for spreading the word about my new breads, Good Seed Sprouted Wheat and Peace Bomb (the seedy sprouted wheat "baquette"). This is actually our fourth mention in Food Day. Other mentions included 21 Whole Grains and Rockin' Rye.

Here's what she said:

"Sprouting up Dave's Killer Bread adds two loaves made with sprouted wheat paste instead of flour and water. Flourless Sprouted Wheat Bread is packed with tons of seeds and has a moist and chewy texture; $4.89 for a 25-ounce loaf at New Seasons, Zupan's and Fred Meyer Nutrition Centers. Peace Bomb is like a baguette but with a denser texture and firmer crust; $3 for a 12-ounce baguette or two for $5 at the Portland Farmers Markets only. Dave's entire line is certified USDA organic."

Monday, July 9, 2007

more killer (bread) korrespondence



Whole Grain Spelt and Rockin' Rye



Killer Dave,
Your Whole Grain Spelt bread is the absolute best!!! Where has it gone??? Not at Zupan’s anymore, not at New Seasons. It is the absolute favorite of our young sons.
Please help us out. What can we do to get it back?
The (name withheld), in Mt Tabor
Thanks


Well, if enough people give New Seasons a hard time about it, it could conceivably get the bread back. But I'm afraid we just didn't sell enough of it to keep the shelf space tied up.

Currently, it is still available on Saturdays at Portland and Beaverton farmers' markets. You can also order it for Saturday pickup at NatureBake at 1170 NE 63rd (503)335-8077 x310.


The same is true for the Rockin' Rye.

(I never tire of proclamations of love for my bread. It still amazes me that folks take the time to send me testimonials, with no expectation of anything in return--except more good bread. Dave)
KD:

I just want to say that the Good Seed bread is the best bread I have had in a long time. Great taste and texture! I am HOOKED. I have been spreading the word to everyone I know.
(name withheld)
Hi Dave,

I tried your bread for the first time today and I just wanted to let you know that I think it is wonderful. I moved here from England 10 years ago and finding good bread has been hit and miss, but I will be buying your bread in future.

I am the administrator of a facility for people who have Alzheimer's and other dementias, I am going to talk with our dietary director about switching to your products.

Thanks for sharing your story,

Cathy

Hello,
First of all, Thank you for making a very quality bread that is a joy to eat! Can I order a "Sample Box" of 1 each of every bread and product you put out? Do you even sell by internet? Would the product quality survive shipment within the Portland area? Yes I live in the Portland area, but I do not have a car, and besides, I do not know of any place that sells everything you make. Can I come to your main bakery plant? Do you sell your product there? Do you also sell "day old" at your main bakery so that when money is tight, as it sometimes is, I could still enjoy your bread? By contrast, when money is ok, I would just LOVE to come to the bakery and buy your bread when it is literally hot out of the oven!!
My sister is allergic to wheat and the spelt breads look promising, but I have not yet tried them. Do you bake other things beside bread?
Thank you for your time
Ed
You can do any and all of those things, Ed. But my suggestion would be to visit NatureBake (1170 NE 63rd, 503.335.8077 x0) and take advantage of some fantastic deals. For example, today we have a great selection of DKB at Buy 2, Get 2 Free.
Dave

Hi Dave,
I'm in love with all 3 versions of your Good Seed bread, most recently the spelt and sprouted versions. However, I'm sensitive to cane sugar and was wondering/hoping that you may at some point decide to use honey or fruit juice instead? I'd pay extra for it? I know that you have another bread that uses fruit juice, but I believe that it has rye in it and I'm also allergic to that...wow, I sound pretty high maintenance, huh?? :)
Have a great day!
Wendy
Nope, Wendy--no rye in the Power Seed bread, which is made with peach, pineapple, and pear juices. It's got 5 grams of fiber and 450 mg. of Omega-3. That should do the trick.
Dave

Good Morning Dave,

You make really good bread. I like your Rocken Rye and our New Season’s store in Hillsboro dropped it from their order. Your web site says Fred Meyer North Hillsboro store carries your products, well I asked and they said no. Where is Hillsboro can I buy your Rye bread?

Glad to see you turned your life around. I have a 32 years old son going do the same path, we’re still hoping he will too someday make the turn.

All the best,

Thanks,

Steve Myers

Steve, you have to look in the Natural/Organic section of the Fred Meyer stores to find my bread. That always seems to throw people off the scent.
Dave
Hi Dave,
I was the lady that held the elevator for you today as you carried in your racks for display. You were gone by the time I got back to try your bread -- like it says, killer! It has every ingredient I need to start back on a new health program for my heart. I'm going to tell my doctor about it -- she is the best cardiovascular surgeon in Seattle -- hey, might even get a Surgeon General's Warning on your packages :)

Anyway, God bless you and keep that daily bread coming.

Shirley in Seattle

Friday, July 6, 2007

killer bread dave's back on the street


No matter how it looks, it's not about me. These are shots of the side and back door of 3 in-your-face bread trucks that you'll be seeing in Portland, Eugene, Corvallis, Salem, Vancouver, San Fran...ha ha--not yet!
Yes, I'm shameless. And going to have to go to Canada if I want to go unrecognized. But why not?
The only down side is that two of the breads on the sign are only available at farmers' markets now, and we have plenty of new ones that aren't on there. Let's face it: the sign won't always be current. I already look 5 years older than I did in the picture!

Monday, July 2, 2007

and more...

Thank you so much! I’m spreading the word about Dave’s Killer Bread to all my friends here in Seattle (and elsewhere, by the way). I’ll be sending in requests to Fred Meyer to get with it here, too.

Your bread is fabulous; and I thank you for your efforts and dedication.

Regards,
Vicki S.



:)Dave


Just wanted you to know that I am taking your bread to Visalia, Ca. tomorrow--glad it freezes well. My sister is hungy for your bread (she had it while visiting up here).

Freezes so well, Eskimos build igloos with it and thaw it out when they get hungry.

more killer korrespondence

I AM YOUR BIGGEST FAN!!!!!!!!!!!!!!!!! i really am so in love with your bread. i cant stop talking about it in social situations, too. I am an artist and student in Portland. I actually need a job, so if you ever are hiring any creative sorts of people, hire me! I would love to draw you a picture or something. Its the blues bread, it doesn't break my heart at all!It melts it into a black hole of satisfaction. you're the best ever! you are the best bread maker in the universe. i really mean it.enjoy your summer! can i help you think of new flavors? i could draw a picture for it if you decide to make it! love mama m.


Dave, a friend told me about your bread, we love it, but I have a problem with diverticulitis. I cannot eat whole seeds, even though I LOVE them. The whole grain bread brought on a bad case of the problem. Do you have any bread with all of the same good ingredients, but with no whole grains and seeds baked in. If it is ground it is fine. Please reply, my husband gets a beautiful sandwich every day with your bread, and I have to go without! I know a lot of older people do have this problem. Many thanks, Charlotte

Currently, I make two varieties without seeds: 100% Whole-Grain Cracked Wheat and 100% Whole-Grain Spelt. Both work for people who have your condition, and for those who don't like the seeds in their bread (the latter usually don't usually dig my bread anyway, but they are breads that most everyone enjoys).
Dave



Dave: Do you make a dark rye bread? I buy your breads a Fred Meyer. Your bread is the best I've ever had. :-)

No...lots of people ask for it, so it's on the back-burner. I make a Rockin' Rye, which is still available at Farmers' Markets on weekends.
Dave

Sunday, July 1, 2007

usda: a model of integrity (yeah, right)

The following article was borrowed from the Organic Consumer Association's website. It's never surprising when big companies figure out a way to get over on consumers, and here is a blatant example.

ALERT: ANOTHER SNEAK ATTACK ON ORGANIC STANDARDS: USDA TO ALLOW MORE CONVENTIONAL INGREDIENTS IN ORGANICS
USDA & INDUSTRY TRY TO SNEAK BANNED CONVENTIONAL INGREDIENTS INTO ORGANIC BEER, SAUSAGE, & PROCESSED FOODS
Send a Letter to USDA Now
(note: scroll to the bottom of this webpage to send a letter to USDA now).The USDA has announced a controversial proposal, with absolutely no input from consumers, to allow 38 new non-organic ingredients in products bearing the "USDA Organic" seal. Most of the ingredients are food colorings derived from plants that are supposedly not "commercially available" in organic form. But several of the proposed ingredients, backed by beer giant Anheuser-Busch, and pork and food processors, represent a serious threat to organic standards, and have raised the concerns of the Organic Consumers Association (OCA).
ALERT UPDATE (6/23/2007): Despite receiving more than ten thousand comments from consumers and family farmers opposing various aspects of a late May 2007 proposal, the USDA has approved an interim rule that will allow 38 new non-organic ingredients to be allowed in products bearing the "USDA Organic" seal. The USDA's passage of this proposal has resulted in the following: -Anheuser Busch will be allowed to sell its "Organic Wild Hops Beer" without using any organic hops at all. -Sausages, brats, and breakfast links labeled as "USDA Organic" are now allowed to contain intestines from factory farmed animals raised on chemically grown feed, synthetic hormones, and antibiotics. -Products labeled as "USDA Organic" and containing fish oil may contain toxins such as PCBs and mercury (note: nonorganic fishoil products have this same risk, but despite the USDA ruling, it is against the National Organic Standards to allow such toxins in organic foods). YOUR HELP IS STILL NEEDED The USDA has responded to OCA's demands to repoen re-open the public comment period on this issue. Industry was given two years, and the public was initially only given 7 days. But the USDA has agreed to accept public comments for 60 additional days while giving interim approval to the proposal. It's important that consumers, farmers and organic producers use this period to share their opinions. .
(note: scroll to the bottom of this webpage to send a letter to USDA now).
OCA PETITION TO USDA REGARDING PROPOSAL TO ALLOW 38 NEW CONVENTIONAL INGREDIENTS IN ORGANIC PRODUCTS
Speaking from the perspective of organic consumers, we support the NOP for clarifying to producers that if an item is not on the National List, it cannot be used in conventional form. However, we do not support all of the NOSB's 38 recommended additions to the National List. Notably, we are opposed to the addition of casings from processed intestines, hops (without specific listings), fish oil, beet juice, lemongrass, rice starch and whey protein.AMS-TM-07-0062 claims that these exceptions must be added to the list to offer concessions to countless companies who have violated the National Organic Standards in the past by using conventional ingredients that were not on the National List. These same companies have been given months to petition the NOSB for inclusion of desired conventional ingredients on the National List. In contrast, the general public has only been allocated 7 days to comment.Specifically, we are opposed to allowing the following conventional ingredients in organic production:1) FOOD COLORINGSWe believe additional criteria should be added to any of the added food colorings to the National List. Food colorings should be treated in a manner similar to flavors by the NOP. Before a food coloring is added to the National List, it should be stipulated that there are no synthetic solvents, preservatives or additives.2) CASINGS FROM PROCESSED INTESTINESThe proposed addition to the National List is focused on bovine, ovine and porcine animal intestines used as sheaths for products such as sausage links. Surveys of organic consumers find that a high percentage of beef eating organic consumers choose organic products to avoid diseases associated with conventional meat production. Specifically, the organic beef industry has enjoyed a considerable boom as more consumers are concerned with bovine spongiform encephalopathy (BSE) which has only been detected in animals raised conventionally. BSE is transmitted via the consumption of prions in infected body tissue. There is no scientific evidence that excludes bovine intestine as a possible source of BSE transmission.In short, many consumers are choosing to pay notably higher prices for organic beef based meats to avoid conventionally raised beef. By allowing conventional casings on the National List, these consumers will be misled into believing that the meat product they are eating was raised in accordance to the National Organic Standards, when, in fact, the intestinal casing may be from an animal that lived its life on a factory farm in intensive confinement, consuming pesticide laden foods, and treated with an assortment of antibiotics and drugs.A meat labeled as "organic" should truly be organic, and the allowance of conventionally produced intestinal casings violates consumer rights.3) HOPS Hops (Humulus lupulus) should not be included on the National List in such general terms. Only specific low-supply varieties should be listed. Although organic hops is in high demand, there are over a dozen varieties of organic hops available on the market (available in both pellet and whole flower form). Hops is one of the main ingredients in beer. It is misleading to allow a beverage to be labeled as "organic" when its main ingredient was grown with pesticides and synthetic fertilizers. By including hops on the National List, consumers will not be able to distinguish truly organic beer from a beer with a main ingredient that is conventionally grown.Also, putting hops on the National List offers unfair advantages to large-scale breweries. There are many micro-breweries now selling truly organic beers (with organic hops). These companies cannot compete with the prices of larger companies stepping into the "organic" beer business, like Budweiser, who will be allowed to use less expensive, conventionally grown hops (non-organic hops costs less than half as much as organic hops). Breweries need to put more effort into developing organic hop resources here in the USA before they try and make organic beer with inorganic hops.We believe specific varieties of hops that are in well documented low supply on an organic level could be listed here, but including all varieties of hops on the National List is unnecessary and harmful to organic hops producers.4) FISH OILWe do not agree with the recommendation of listing fish oil on the National List. Fish oil has not undergone any TAP review, which is required for any substance proposed for the National List. Also, there are no organic standards for fish under the USDA NOP. Also, there must be criteria for the fish oil when/if it is allowed. For example, is it solvent extracted, and has it been tested for contamination from heavy metals, PCBS, and dioxin. This is a substance that is still undergoing review and definition and should not be considered for listing until it has gone through these required processes.5) Lemongrass, Rice Starch, Beet Juice & Whey Protein Concentrate We believe the above ingredients are available in quantities sufficient enough to serve the organic industry. These ingredients should be re-evaluated using the criteria established by 7 U.S.C. 6517 and 6518 of the OFPA and NOP criteria (72 FR 2167). We ask that you remove each of the above ingredients from the AMS-TM-07-0062 proposal. Thanks for your consideration,Sign our petition below, or click on the "Learn more" link to read the full USDA proposal. You can also send written comments. DATES: Comments must be received by May 22, 2007.
ADDRESSES: Interested persons may comment on this proposed rule using
any of the following procedures:
Mail: Comments may be submitted by mail to Robert Pooler,
Agricultural Marketing Specialist, National Organic Program, USDA/AMS/
TMP/NOP, 1400 Independence Ave., SW., Room 4008-So., Ag Stop 0268,
Washington, DC 20250.
Internet: http://frwebgate.access.gpo.gov/cgi-bin/leaving.cgi?from=leavingFR.html&log=linklog&to=http://www.regulations.gov.
-->>>Learn More